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- Family Oriented (umunna, unity & self-help, ‘igba boyi’ , Bond of
brotherhood in Diaspora: nwanne di na mba, a strong home coming
mentality: Aku ruo uno )
- Deeply religious –Traditional (okpesi & alusi) and Modern (Christianity)
- No central leader or Igwe (Igbo enwe Eze)
- Strong ethos & values (Ome na ani such as Ime ego & igba nkwu
nwanyi, Iwa oji, …He who brings kola… Respect for elders e.t.c)
- Love money? (Highly ambitious & competitive: onye fee eze…, Enterprising & business oriented,
Hardworking: an almost spiritual understanding that …onye ruo, ya erie.)
- Others
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- Entrepreneurs are ordinary people with
- extraordinary determination Philip
& Sandra Webb 2001
- The only way forward?
- Is it for everybody?
- Following whose footsteps? The titans, who?
- What shall I do ? Open a shop, not again!
- Self help? Sure, but any other help?
- Action plan
- Essential skills
- See you at the bank
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- if you don’t know where you
- are going, how will you know
- what path to follow… ancient Igbo
- proverb
- Break the -P cycle (glass ceiling, poverty) & move into the +P cycle
(prosperity)
- No more ‘motion without movement’
- Achieve your Potentials (Be all you can be)
- The Nigerian government factor (On Your Own - oyo)
- How about the public and private
sectors?
- Achievement & rewards
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- You see things and say,
- ‘Why?; but I dream
- things that never were and
- say, ‘Why not?’ George
- Bernard Shaw (1856-1950)
- Two stone cutters were asked what they were doing, the first said ‘I am
cutting this stone into blocks’. The second replied ‘I’m on a team
that’s building a cathedral.’
- TEASER: Do you like things the way they are in your life and family? Is
that it?
- You don’t have the answer, find it.
- You don’t have the time, make it.
- You don’t have the courage and confidence, build it.
- You may not be the biggest or the best but be the most committed
- The feeling of self-worth
- that you develop as a
- business owner far
- outweighs everything else
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- Those that do not respect
- greatness will never live to be
- Great.- Rt.Hon (Dr) Nnamdi
- Azikiwe (1904-1996)
- Going back to the roots and basics
(Introduction to Business 101)
- Humble beginnings & Grass to Grace stories –fetchers of
water -Hewers of stone
& wood -sellers of
‘pure water’, akara & bread
- Indicators: Are Igbos in the town? No! Pack your bags and leave.
- HONOUR ROLL
- Sir Louis O. Ojukwu
- Chief Stephen Ilodibe (Ekene Dili Chukwu)
- Chief Akwiwu
- Chief Orji Ogbu
- Chief Ferdinand Anaghara
- Chief R. O Nkwocha
- Chief John Anyaehie
- Chief (Dr.) Cletus Ibeto e.t.c.
- TEASER! ! !
- Why is it that with the MBAs
- & 1st class degrees, the
- present generation have
- failed to carry on and manage
- some of their businesses?
- (Intro. to Business 101)
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- The human mind once stretched
- by a new idea,never regains its
- original dimension – Oliver Wendell
- Holmes
- Avoid the line of least resistance, the widely travelled road (Food is Ready,
F.I.R e.t.c.)
- I am your idea, I will not remain hot forever –Andersen consulting
- What was it you studied again?
- Neighbourhood & society audit, (SWOT) what do they want? –chair rental,in London?
Please! -Nigeria Film
Awards, £35 gate fee? You must be joking.
- Nigerian O.K & HELLO magazine? they won’t afford it
- Buzz Phrases:
-Niche markets
-specialising in your areas of competence
- Visit ideas fairs, websites
- ROLE MODELS
- Chief Annie Okonkwo (Clemco Group)
- Joe Okoye (JOE BEST)
- Tony Elumelu (Standard Trust Bank)
- Prof.Pat Utomi (Lagos Business School & Platinum Bank)
- Chief Orji Uzor Kalu (Governor of Abia state, Chairman SLOK LTD )
- Others
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- Coming together is a beginning, staying
- together is progress, and working
- together is a success – (Phillip & Sandra
- Webb 2001)
- United we stand (Igwe bu ike) -Community
projects such as Town halls & schools, Imo Airport, Oba Airport
- The Jewish connection (unity & progress in the face of difficulties
and persecution) ‘Are we
our worst enemies?’ – envy, jealousy, political infighting (the ezego
syndrome)
- The ‘sabos’ amongst us
- Networking – old boy, Igbo
associations, others
- Peer mentoring & Counselling
- Government Support: (see
- websites)
- The Complete Small Business
- Guide by COLIN BARROW
- (Capstone 2002)
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- Today is the tomorrow you talked about yesterday -anonymous
- Decide
- Seek professional and free government help
- Invite partners for shared knowledge, skills, set-up costs, profits and
loses
- Start small now and grow big later
- Persevere (winners don’t quit & quitters don’t win.) –ndidi amaka
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- Entrepreneural skills:
-The sixth sense:
Ability to sell ice to an Eskimo & squeeze water out of
stone
-Remember the story of the two shoe salesmen sent to an island of
natives (In today’s world, its Business unusual) – when one door closes, the Igbo
man opens it
- Numeracy, literacy, communication, ICT
- Flexibility, Team working, planning, Reliability, Problem solving,
practical, self presentation/style, willingness to learn new things,
leadership.
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- The true measure of success is not what you
- have, but what you can do without it… ANONYMOUS
- Aka na aja, Mmanu na onu! Onye ruo, ya erie!
- GOOD
LUCK
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- UCHE NWORAH
- BA(HONS) M.SC, PGCE PGD
- Business & Marketing lecturer, NewVic London
- unworah@newvic.ac.uk uchenworah@yahoo.com
- Resident partner, WOODHOUSE CONSULTING LTD. Abuja & London
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